Neonatal Intensive Care with David Ross
AMITA Health in Chicago differentiated and showcased the strength of their NICUs. They have hospitals with NICUs at 3 different levels. This campaign contained an interactive content destination that broke down the NICU experience and featured one-on-one video interviews with NICU parents (including former Chicago Cubs player and now Manager David Ross), informative infographics with need-to-know NICU stats, must-read listicles on how to navigate the NICU and other helpful information.
David Ross and his wife Hyla’s daughter, Harper Lynn, was born prematurely and was in a NICU unit. David Ross is very passionate about this topic and is a strong, relevant voice for this NICU initiative.