Racing Sausage Magnets and Window Clings
The Racing Sausage magnet and window cling promotion gave Milwaukee Brewers fans a chance to take home part of the Miller Park Experience. Each week, an ad ran in the Milwaukee Journal Sentinel announcing a different sausage that would be featured for the following two weeks.
Consumers were reminded to go to their local grocer and pick up specially marketed packages of Klement’s brats and sausages. Once their purchase was made, they mailed in the UPC and were given a racing sausage magnet/window cling corresponding to the sausage shown that week.