To celebrate the Milwaukee Brewers, the Journal Sentinel teamed up with Robert Haack Diamonds to create Baseball Blingo. Each Sunday, a game card was printed in the newspaper and online reminding consumers to play the game.
While listening to the Brewers games, players checked off different plays made on the card and then mailed in their card for a chance to win weekly prizes, including Brewers tickets, Team Store gift certificates, signed memorabilia and other great prizes. The grand prize winner was awarded a 1.8 carat diamond valued at $12,500.