The Milwaukee Journal Sentinel published three separate full-color, double-truck ads promoting the “It’s Our Time” poster and sweepstakes each week of the Brewers MLB Playoffs. Each double-truck prominently displayed a full-color poster called, “It’s Our Time”.
To enter the “It’s Our Time” Sweepstakes, Journal Sentinel/JSOnline readers and WTMJ Radio listeners took photos of the double-truck “It’s Our Time” poster hung in their home, workplace, at the ballpark, etc. and then sent it to the Milwaukee Journal Sentinel.
The winner, based on pre-determined criteria and rules, won the opportunity to throw out the first pitch prior to a Milwaukee Brewers home game the following season and VIP treatment for four including four tickets, an opportunity to watch batting practice on the field, and a behind-the-scenes tour of Miller park prior to a Brewers home game the following season.